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HomeBooks, Movies and MusicBusiness & Finance BooksBusiness & Economics BooksMarketing Management: Indian Context Global Perspective-India, Ed.: 6
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EGP 739.00
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Marketing Management: Indian Context Global Perspective-India, Ed.: 6 is an essential academic textbook that provides a comprehensive understanding of marketing management tailored to the Indian context, while also integrating global perspectives. Authored by V. S. Ramaswamy and S. Namakumari, this sixth edition, published by Sage Publications in 2018, serves as an invaluable resource for students and professionals in the fields of business and marketing.
Key Features of the Book
- Comprehensive Coverage: Offers an in-depth exploration of marketing management practices in India.
- Global Perspective: Combines global marketing strategies with local insights to provide a holistic view.
- Educational Resource: Ideal for students and professionals looking to enhance their understanding of marketing dynamics.
- Edition: 6th Edition with updated content reflecting current trends and practices.
- ISBN: SA167BM0NI1QRNAFAMZ
Specifications
Key Features
Marketing Management: Indian Context Global Perspective-India, Ed.: 6 BY V. S. Ramaswamy - S. Namakumari Sage Publications Copyright 2018
Specifications
- SKU: SA167BM0NI1QRNAFAMZ
- Color: original
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Sage Publications Marketing Management: Indian Context Global Perspective-India, Ed.: 6
EGP 739.00