Casting plum

Choose the no‑ammonia semi‑permanent plum shade if you want a longer‑lasting glossy finish that can gradually fade, lasting up to 32 washes. This option is formulated without ammonia and includes a glossing mask step after coloring, making it easy to achieve a high‑shine look at home. It is designed to blend greys and works well for all hair types, providing a rich glossy plum tone without stressing the hair.

The semi‑permanent plum color is described as blending first greys and adding shine, making it a strong choice if grey blending is important. The classic creme gloss variant emphasizes shine and smoothness for everyday color but does not specifically claim grey blending in its notes. If greys are a priority, lean toward the semi‑permanent option for targeted coverage.

Yes, both plum options are designed for home use. The semi‑permanent version includes a glossing mask step after coloring to support a polished finish, while the regular creme gloss offers a lightweight, easy‑to‑apply formula that suits daily styling. Both are formulated to provide a glossy plum result across hair types and textures.

The plum tones are described as suitable for straight, wavy, curly, and textured hair, with a lightweight, easy‑to‑use formula that helps reduce dryness and enhances shine. This makes the line versatile enough for diverse hair textures, from smooth straight hair to voluminous curls, all while delivering a silky, non‑weighty finish.

Regular use of the plum color formulas helps reduce dryness and boosts shine, supporting a smooth, silky finish. If you choose the semi‑permanent option, follow the included glossing mask step after coloring and pair with a gentle cleanse to maximize glow and color retention between applications.

The plum shade delivers a glossy plum‑toned result designed to add depth and dimension with a rich, reflective finish. Both the water‑based, no‑ammonia formula and the regular creme gloss aim to enhance shine and provide a vibrant, plum‑tinted look across compatible hair types.