Face serum

Start with your primary goal: hydration, brightening, or smoothing. If you want lightweight hydration, choose Hyaluronic Acid Serums (with Vitamin B5) suitable for all skin types. For brightening and pore refinement, Niacinamide-based serums or Vitamin C serums are solid options. For a luminous finish with a specialized touch, Bee Venom Serums or Bright & Glow formulas offer targeted effects. Review the available sizes (30 ml, 40 ml, or 50 g) to match how long you’ll use a bottle.

Hyaluronic acid binds moisture to the skin, delivering lasting hydration; Vitamin C brightens and supports collagen; Niacinamide helps strengthen the skin barrier and can reduce dark spots; Bee venom is included for an aiming glow in some formulas. Vitamin B5 adds moisture retention, while zinc can assist with balance in some Niacinamide blends. Each ingredient targets a common concern, making it easier to choose a serum aligned with your needs.

Most serums can be used twice daily, but always start with a clean face. Apply the serum after cleansing and toning, then layer with a moisturizer. Hydration-focused serums (like Hyaluronic with B5) are ideal for morning and night, while brightening serums with Vitamin C or Niacinamide can be used both times, provided your skin tolerates them. If you’re new to active ingredients, begin with once daily and observe how your skin responds.

Patch test any new serum on a small skin area for 24–48 hours before full use. Apply a thin layer to clean, dry skin and wait a minute before proceeding with moisturizer. Avoid combining too many potent actives at once, especially if you have sensitive skin. Alternate formulas if you notice any redness or tingling, and always follow with sunscreen in the daytime to protect active ingredients that brighten or refine tone.

Serums in this range are offered in 30 ml, 40 ml, and 50 g variants, designed to suit short-term trials or longer daily use. A 30 ml bottle typically lasts about a month with regular use, while 40 ml and 50 g containers extend longer depending on how generously you apply. Choose based on whether you want a quick trial or a long-term staple for your routine.

The collection includes brands like So-Sandy, Skinside, Hepta Panthenol, Youlicious, and Disaar, each offering a distinct style of serum. You’ll see a mix of bee venom, hyaluronic acid, and niacinamide-focused formulas, as well as vitamin C-centered options. Design cues emphasize clean, accessible packaging with clear labelling about skin benefits, ensuring you can pick a serum that aligns with your personal skincare philosophy.