Purify and hydrate shampoo

Your choice depends on your hair type and your main goal: long-lasting hydration or gentle purification. In this range, you’ll find formulas designed for different needs, with various sizes. For example, a 355 ml version optimized for daily hydration and regular use, and a 400 ml version that targets oily roots while hydrating the lengths. The micellar complex purifies without stripping, and may hydrate for up to 24 hours depending on the formula. For best results, pair this shampoo with the matching care step when you want to.

The key technical point is the combination of the micellar complex with hydrating and purifying active ingredients. The micellar complex gently purifies by removing everyday impurities while preserving your hair’s natural hydration. Some formulas also include hyaluronic acid, which deeply hydrates the lengths and, depending on the version, salicylic acid to help purify oily areas. This combination helps you get clean, soft, and protected hair without any tight or uncomfortable feeling. So you enjoy effective washing without compromising hydration.

This shampoo is designed for two main profiles. First, dry or dehydrated hair that needs long-lasting hydration and softness along the entire length, thanks to a hydrating effect up to 24 hours. Second, oilier scalps with dry lengths that need targeted purification of impurities plus hydration that helps the lengths. In both cases, the product can fit into a daily routine without weighing hair down, while giving a healthier, nourished look.

For maximum results, follow the instructions for each formula and adjust how often you wash based on your usual routine. Use it as your main wash step, and when the care type allows it, complete with detangling care or a suitable conditioner for your hair length. Using it as part of a full hair ritual can enhance both the purifying and hydrating effects—especially when you choose routines that care for both roots and lengths.

Yes. These formulas are made for universal use and can be used by both women and men. The product is described as unisex, meaning it can meet a range of hair needs and care preferences without any gender-related restrictions. By choosing the right version and size, you can tailor your routine to your hair type and washing schedule, while still getting reliable hydration and effective cleansing.

To tell the difference, look at the main purpose and the format. The hydration-focused version for dry hair is often available in a 355 ml size and emphasizes gentle purification thanks to the micellar complex, making it ideal for daily use. The Elvive version, offered in 400 ml, combines purifying action with hydration for the lengths using hyaluronic acid and salicylic acid, providing more targeted purification and stronger hydration for the lengths.